WDMG ltd

Publication Date
13 June 2013
Case Reference
Track 2
Adjudicated Party
WDMG ltd
Service Type
Tribunal's final assessment
Code 12 para 4.8.2b - Formal reprimand and/or warning
Code 12 para 4.8.2d - Fine
Breaches raised

The Level 2 provider, WDMG Ltd created two websites which promoted a manual that purported to assist those looking for employment in the transport industry or courier work (the “Service”). The Service was promoted via Google AdWords, which led consumers to drivingwork.net. The website directed consumers to send an SMS to the non-premium rate shortcode 60777 if they were "interested" in "well paid driving work" or Jobs, Jobs, Job!" As a result of sending the message, consumers received Users  a charged message from the premium rate shortcode 80876 which stated:

"Thank you, please now go to http://driverwork.co.uk for further information."

The driverwork.co.uk website contained promotional material for an e-book "Drivers Manual", which cost £39.99 (RRP £99).

The Service operated between 31 August 2010 and 31 January 2013. The Level 1 provider for shortcode 60777 was ImpulsePay Ltd and the Level 1 provider for the premium rate shortcode 80876 is Txtlocal Ltd. 

Following the receipt of one complaint about the Service, PhonepayPlus conducted monitoring which highlighted issues regarding misleading promotional material and the lack of a non-premium rate UK contact telephone number in promotional material.