A reminder: definition of promotion under the phonepayplus code of practice

6 March 2008

PhonepayPlus has today reminded providers of phone-paid services that the PhonepayPlus Code of Practice covers the promotion of the service as well as the content promoted. Because of the variety of marketing tools now available, PhonepayPlus urges any provider in any doubt about the compliance of their marketing campaigns, particularly when this involves the creation of meta tags in online marketing activity, to contact the PhonepayPlus Executive for compliance advice.

Click here to view the notice.