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Phonepayplus issues public consultation on Guidance to support proposed new Code of Practice

27 October 2010


PhonepayPlus today issued a public consultation on the Guidance for networks and premium rate service (PRS) providers that will support compliance with the regulator’s new Code of Practice when it comes into force in 2011.


PhonepayPlus today issued a public consultation on the Guidance for networks and premium rate service (PRS) providers that will support compliance with the regulator’s new Code of Practice when it comes into force in 2011.

The new Code of Practice replaces many prescriptive service-specific rules with simplified outcomes designed to allow consumers to use premium rates services with confidence. The proposed Guidance in this consultation aims to give support to networks and PRS providers throughout the value chain in achieving these outcomes. The Guidance is not mandatory on providers, but given it is subject to full industry consultation, it will be considered the best practice method of compliance with the Code of Practice. Networks and providers who choose to comply with the Code in different ways should ensure they are able to demonstrate how their chosen approach was designed to ensure compliance.

The proposed suite of Guidance in this consultation represents a consolidation and rationalisation of current Guidance. Service-specific rules in the current Code have been incorporated into Service-Specific Guidance. Statements of Expectation and a significant number of Help Notes have been reviewed and amalgamated into General Guidance. This has reduced the number of Guidance documents to just over 20 from almost 50. We aim to publish the Guidance as cross-referenced, web-based documents.

We have also comprehensively reviewed current Guidance and developed new Guidance wherever necessary to support the objectives of the new Code.

As well as questions about the general style and clarity of Guidance, we seek responses in this consultation to specific question, including those on:

  • due diligence and risk control,  
  • promotions and the ‘freemium’ model of PRS,  
  • exiting a service and the provision of software that can identify mistaken ‘STOP’ commands, and subscription services and initiation messages.


The consultation is open for responses from 27 October 2010 and closes on 19 January 2011 (12 weeks from the date of issue of this document).

To view details of the consultation, please click here