Nine more companies awarded permission to provide phone-paid broadcast services

12 January 2009

PhonepayPlus today announced a second set of companies to be granted permission to provide phone-paid interactive broadcast services.

PhonepayPlus, the phone-paid services regulator, today announced that nine more companies have been granted permission to provide phone-paid interactive broadcast services. These companies are now able to provide any kind of broadcast phone-paid service. However, PhonepayPlus will not hesitate to revoke its permission where there is evidence a provider has not met all of the conditions contained in the licence.

In February 2008, Ofcom announced that it would amend television broadcasting licences to make licensees directly accountable for phone-paid services in programmes. Broadcasters, in turn, often rely on their telecoms service provider to ensure services are compliant, so PhonepayPlus announced at the same time a prior permission regime for service providers to help make sure consumers receive a fair deal.

The service providers that have today been granted permission to provide interactive television phone-paid services are:

  • Advanced Telecom Services (UK) Limited Content Guru Limited
  • Ericson IPX AB
  • Invomo Limited
  • Million21 Limited
  • MX Telecom Limited
  • Square 1 Communications Limited
  • Sunrise Telecoms Limited
  • Temple Interactive Media Limited

PhonepayPlus will continue to review applications and will announce further permissions awarded in the coming months.

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For further information, please contact:

PhonepayPlus press office on (020) 7940 7440.


1. PhonepayPlus is the organisation that regulates phone-paid services - the goods and services that you can buy by charging the cost to your phone bills and mobile pre-pay accounts. Further details of its work can be found at

2. In October 2008 PhonepayPlus granted licences to 13 companies, details of which can be found here

3. Service providers looking to provide such services must meet a number of conditions in order to gain prior permission. These include:

  • Ensuring that all valid viewer responses are made available for the broadcaster to consider in good time; Closing telephone lines promptly when an announcement is made to that effect;
  • Selecting competition winners at random from all correct entries (unless there is a tie-breaker or other skill-based outcome);
  • Where service providers contract third parties to help deliver the service, clearly identifying which company is responsible for each activity associated with the service; and
  • Banning changes to operational systems or procedures without express authorisation from one of the provider's senior managers.