PhonepayPlus launches Affiliate Marketing Discussion Paper
PhonepayPlus publishes a discussion paper on affiliate marketing.
This discussion paper intends to help PhonepayPlus and the industry support each other to ensure consumers are protected and compliant members of the industry can operate with confidence. The paper sets out our current approach to regulation, discusses what good practice may look like, suggests further sources of information and details actions we are taking with industry to help ensure affiliate marketing can be used compliantly.
While this is not a formal consultation, we welcome responses from in and outside the industry to the discussion document. The paper poses a number of questions relating to the current and future use of affiliate marketing but we also welcome comments beyond the scope of these. Responses are welcomed by 26 May 2014, 8 weeks from publication.