Annual Market Review 2015-16
The annual market review is an in depth independent look at the PRS market, conducted by Mobilesquared. It provides us with an opportunity to take stock of the market, assess how its component parts are performing and consider what can and should be done to allow it to thrive.
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Key findings:
- The market performed slightly above expectation in the 2015-16 financial year. Following five successive years of decline, the market stabilised in the FY 2015-16.
- The market is predicted to maintain this stability in the FY 2016-17.
- The PRS market is increasingly mobile, with operator billing revenues growing by more than 50%. This trend is set to continue.
- By contrast, voice-based revenues are continuing to decline. This decline is unlikely to arrest in the near term.
- Consumers have a more positive view of PRS than 12 months ago. However, challenges remain. Consumers have a dim view of a various market sectors. This is likely to affect their view of the market as a whole.
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