We are the UK regulator for content, goods and services charged to a phone bill.

Regulator fines Taptronic FZC £1,250,000 after it charged consumers without consent

08 September 2021

Company also banned from the market for six years.

The Phone-paid Services Authority (PSA) has fined and banned Taptronic FZC from the market after investigating its ‘Fitguru’ subscription alerts service. The service offered consumers fitness training and nutritional videos, which included exercise plans, training videos and video recipes for healthy eating. 

The PSA received a total of 410 complaints from consumers regarding this service. The complainants variously alleged that they hadn’t agreed to be charged by the service and did not know how the Level 2 provider obtained their MSISDNs.

The Tribunal found that Taptronic FZC committed six breaches of the PSA Code of Practice. The breaches were around fairness, consent to charge, complaint handling, failing to register a service, failing to register a service and providing false information to the PSA.

The Tribunal formally reprimanded Taptronic FZC, fined it £1,250,000 and banned it from the market and stopped access to the Fitguru service for six years. It also ordered Taptronic FZC to refund any consumers who claim a refund. 

Read the Taptronic FZC adjudication in full here.