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PhonepayPlus appoints Director of Strategy & Stakeholder Relations

21 July 2009


PhonepayPlus has today announced that Bradley Brady has been appointed Director of Strategy & Stakeholder Relations following an extensive recruitment process.


Beginning in early October, Bradley will assume responsibility for all strategy development, policy, research and stakeholder relations.

Bradley brings with him wide-ranging experience of policy and public affairs in regulation. As Director of Stakeholder Relations for the Equality and Human Rights Commission, he was responsible for building and maintaining relationships with a broad range of contacts from Parliament to the private sector. Bradley was also responsible for the Commission’s 100-strong Helpline team, which offers support and advice on a range of equality and human rights issues.

Previously, Bradley was Senior Consumer Policy Manager at Ofcom, with lead responsibilities for phone-paid services, digital switchover and the usability of communications equipment. A member of Ofcom’s transition team, he helped establish the regulator’s reputation among public and political stakeholders. Bradley also worked in public affairs at the Independent Television Commission and London Assembly, and was a researcher for Tony D Wright MP.

“Bradley’s background and experience working with phone-paid service providers while at Ofcom means he will hit the ground running in this vital role,” said Paul Whiteing, CEO of PhonepayPlus. “His time at EHRC spent managing relationships with a wide variety of stakeholders will bring additional strengths to our Leadership Team at a time when the opportunities to work with industry to improve compliance have never been better.”

Bradley Brady commented: “I enjoyed working closely with PhonepayPlus and its stakeholders in the past and am excited to return to this market at such a pivotal time. A strong, independent regulator is critical to the sector’s long term success. I believe that we can make a real difference by tackling the causes of consumer harm, while looking for opportunities to work with the industry to build consumer trust in phone-paid services.”