Consultation on a Statement of Application in relation to charitable donations

Following a successful pilot, PhonepayPlus set out its plan to make regular text donation to charities easier.

Following consultation with stakeholders, PhonepayPlus announced a Statement of Application applying to registered UK charities providing fundraising via a premium rate text shortcode on an on-going subscription basis. For charities operating subscription-based premium rate SMS donations, this Statement:

  • permanently dis-applies rule 2.3.12(d)(v) of the PhonepayPlus Code of Practice (twelfth edition);
  • allows the use of SKIP facility so that subscribers can text SKIP to miss a given month’s subscription payment without opting out of the on-going donation entirely;
  • provides an exemption from the requirement to seek permission where donations exceed £4.50 in any given 7-day period.

UK registered charities and intermediaries working with them that operate or wish to operate premium rate subscription SMS donations should read the conditions set out within in the Statement. You can read the full Statement of Application in the statement following PhonepayPlus’ consultation here.


The consultation document.

The statement following consultation and Statement of Application


The closing date for responses was 12 December 2013.

Cymba Integrated Solutions Ltd
Information Commissioner’s Office
Institute of Fundraising
Dr Michael Ward
Open Fundraising
Save the Children