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Guidance review consultation

16th February 2016

We are undertaking a public consultation on five pieces of Guidance that have been amended or developed afresh. We are seeking to offer clear and accessible Guidance to PRS providers and other stakeholders, and we keep our Guidance under regular review. The consultation runs until 11 April 2016.

The consultation comes after a widespread review into current Guidance. The Guidance Development Project considered each piece of Guidance and whether it required amendment. Scoping activities during the review included close dialogue with industry representatives to test our own analysis.

The five pieces of Guidance that have been amended or developed afresh relate to:

The Guidance Development Consultation document can be found here.

We have also published a summary assessment of all Guidance, introduced within the consultation paper itself and set out in an annex.

Guidance on addressing vulnerability was considered as part of the review. Following initial consultation with industry and other stakeholders we have decided to consult separately on this issue. We intend to consult industry formally with our proposals on vulnerability in spring 2016.

PhonepayPlus invites all stakeholders to consider the proposed Guidance and welcomes feedback on our general approach to the development of Guidance.


20th July 2016 update

In February we launched a public consultation on five pieces of Guidance for the premium rate services industry that had been amended or developed afresh. Today we publish three out of the five pieces of Guidance and a statement following consultation.

The process of guidance development is ongoing and forms part of wider work, which has considered each piece of Guidance and whether it required amendment. These three pieces have been updated in light of stakeholder feedback. Changes include modifying text to improve accessibility and impact and clarifying the purpose and content of Guidance itself.

Our statement sets out the background to the further amendments made to our proposals and gives insight into the ongoing work undertaken prior to the publication of the final two pieces of Guidance. Published today:

  • Statement following public consultation
  • Advice services
  • Enabling consumer spend control
  • Digital marketing and promotion

Revisions have been made to the remaining two pieces of Guidance, Subscription services and Method of exiting a service, following feedback received and research undertaken. We intend to publish these two pieces of Guidance later in the summer.

These two pieces of Guidance will be published alongside proposals to streamline our regulatory framework to promote competition and innovation, while ensuring we have the appropriate tools in place to protect consumers.

Explore our guidance on a range of topics



17th August 2016 update

Revised Guidance is published today to make regulatory expectations on exiting premium rate services and on the operation of subscription type services clearer for providers of PRS, in order to raise standards for consumers. 

Changes include modifying text to improve accessibility and impact and we seek to clarify the purpose and content of Guidance itself.

The revised Guidance has been developed following consideration of feedback received during the consultation, which concluded in April, and findings from the consumer journey research.


Responses to our consultation:

Information on the conclusion of the vulnerability guidance consultation is available here.