SB7 Mobile Ltd

Publication Date
8 July 2010
Case Reference
Track 2
Adjudicated Party
SB7 Mobile Ltd
Service Type
Tribunal's final assessment

Code 11 para 8.9.2d - Fine
Code 11 - refunds
Code 11 para 8.9.2b - Formal reprimand

Breaches raised
Code 11 5.2 Legality
Code 11 5.4.1 (a) Fairness

PhonepayPlus received 34 complaints in relation to the service operating on shortcode 88818. The service was a subscription competition service called ‘JuicyWin’ and offered participants the chance to win an iPhone prize and/or other cash prizes.

Complainants stated that they had received charged unsolicited text messages and stated that the subscription element of the service had been concealed.

Having taken into account the aggravating and mitigating factors, the Tribunal concluded that the seriousness of the case should be regarded overall as significant.

Having regard to all the circumstances of the case, including the revenue of the service, the Tribunal decided to impose the following sanctions:

  • a formal reprimand
  • a fine of £30,000
  • the Tribunal ordered that the Information Provider seek compliance advice in relation to this service within two weeks of the publication of this decision. Compliance advice is to be implemented to the satisfaction of the Executive within two weeks of receipt.
  • the Tribunal commented that it expected claims for refunds to continue to be paid by the Information Provider for the full amount spent by complainants, except where there is good cause to believe that such claims are not valid.

This decision was reviwed on 11 November 2010.
See the review