IT Zone Limited

Publication Date
28 October 2019
Case Reference
Track 2
Adjudicated Party
IT Zone Limited
Service Type
Psychic and Tarot
Tribunal's final assessment
Very Serious
4.8.3 (g) Sanctions
4.8.3 (i) Sanctions
4.8.3 (d) Sanctions
Breaches raised
Code 14 2.3.3 Fairness
Code 14 2.3.1 Fairness
Code 14 4.2.3 Obligations of Providers of premium rate services
Code 14 2.3.2 Fairness
Code 14 3.4.14 (a) Numbers

This case concerned a subscription alert service operating under the brand name ‘StarSign Alerts’ on shortcode 60770 (“the Service”). The Level 2 provider for the Service was IT Zone Limited (the “Level 2 provider”). The Level 2 provider registered with the Phone-paid Services Authority (the “PSA”) on 15 August 2016. The Level 2 provider is currently registered with the PSA. The Level 1 provider in respect of the Service was Veoo Ltd (the “Level 1 provider”). The Service was stated to be a starsign alert service providing consumers with access to horoscopes. The service charges were £4.50 per message with up to two messages received per month.

The Executive had received 26 complaints from members of the public concerning the Service since 27 June 2018. Complainants had alleged that the Service charges were unsolicited.

Having regard to all the circumstances of the case, the Tribunal decided to impose the following sanctions:
• a formal reprimand
• a prohibition on the Level 2 provider from providing, or having any involvement in, any premium rate service for a period of five years, starting from the date of publication of the Tribunal decision, or until payment of the fine and the administrative charges, whichever is the later
• a requirement that the Level 2 provider must refund all consumers who claim a refund for the full amount spent by them on the Service, within 28 days of their claim, save where there is good cause to believe that such claims are not valid, and provide evidence to PSA that such refunds have been made
• a fine of £250,000.

Administrative charge recommendation: 100%