New Special conditions for Directory Enquiries services
New Special conditions come into effect to prevent harm caused by potentially misleading advertising of Directory Enquiries services.
Two new Special conditions for Directory Enquiries services come into effect today (4th February 2019). These are aimed at preventing potentially misleading interactive voice response promotions being placed on inactive or otherwise unused geographic numbers.
The Special conditions also ensure that costs for onward connection are made clear upfront, giving consumers a reasonable amount of time to consider their decision before purchase.
The original responses to the consultation can be seen here.