Consultation on Updates to the Digital Marketing Guidance and Annexes
17 August 2018
We are consulting on a new Annex to the existing Digital Marketing and Promotions General Guidance Note.
The new Annex is on Direct Buy Marketing and is intended to support providers of phone-paid services to use this form of marketing compliantly with the PSA Code of Practice.
We have also added a definition of Affiliate Marketing into the existing Digital Marketing and Promotions General Guidance Note and welcomes feedback on this. The remainder of that document remains unchanged.
The consultation closes on 12 October 2018.
Find out more
1 November 2018
Statement following consultation on Updates to the Digital Marketing Guidance and Annex
Updated Digital Marketing Guidance with the new Annex