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Consultation on Updates to the Digital Marketing Guidance and Annexes

17 August 2018

We are consulting on a new Annex to the existing Digital Marketing and Promotions General Guidance Note.

The new Annex is on Direct Buy Marketing and is intended to support providers of phone-paid services to use this form of marketing compliantly with the PSA Code of Practice.

We have also added a definition of Affiliate Marketing into the existing Digital Marketing and Promotions General Guidance Note and welcomes feedback on this. The remainder of that document remains unchanged.

The consultation closes on 12 October 2018.

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Update:
1 November 2018

Responses:
Infomedia

Statement following consultation on Updates to the Digital Marketing Guidance and Annex

Updated Digital Marketing Guidance with the new Annex