The future for phone-paid digital goods and services
PhonepayPlus commissioned a study from Deloitte looking at the short and medium-term outlook for premium rate services in a changing market (...)
to understand better the trajectory of the market and, with UK consumers forecast to spend c. £14 billion on digital content in 2019, in particular to identify whether this provided the potential for growth, the scenarios for how that growth might evolve and what the enablers of and barriers to that growth might be.