SB7 Mobile Limited

The Phone-Paid Services Authority (‘PSA’) opened an investigation into SB7 Mobile Limited (‘SB7’) on 8 March 2023. 

The investigation concerned SB7’s failure to comply with a direction for information issued in accordance with paragraph 6.1 of the 15th Edition of the Phone-Paid Services Authority Code of Practice (‘the Code’). In particular, SB7 did not provide a response within the specified timeframe or the extended deadlines agreed by the PSA. However, SB7 did eventually provide a response to the direction. SB7 also provided details of exceptional circumstances and mitigation which the PSA has taken into account in reaching this settlement.

The PSA had originally classified the overall breach severity as serious . Taking into account all relevant factors the parties agreed to the lower breach severity of significant , based on the mitigation and exceptional circumstances - particularly that:

• SB7 did respond to the Direction in full
• there was not a lengthy delay in the other investigation due to the breach, and
• the exceptional circumstances relating to the unforeseen family health emergency which impacted on the ability of SB7 to respond in time. 

It was also agreed that due to the mitigation and exceptional circumstances, the fine should be set at a level lower than the usual bandings.

Final agreed sanctions
The parties agreed that the following sanctions should therefore be imposed:

• a formal reprimand
• a fine of £10,000. 

The parties also agree that SB7 is to pay the PSA’s administrative costs up to the sum of £10,000.