Annual Market Review 2018/19

20 August 2019

The Annual Market Review provides an overview of the size of the phone-paid services market in the UK for 2018–2019, a discussion of the key market drivers, as well as an outlook for the market for 2019–2020.

• Market grew by £90 million  
• Half of UK adult population have used a phone-paid service over the last year, and Review anticipates industry consolidating gains in current financial year
• Significant growth driven by Operator Billing, Premium SMS and charity text donations

The Review, conducted by Analysys Mason, includes several important findings, including significant growth of over £90 million in the phone-paid services market.