Annual Market Review 2019/20
13 August 2020
Conducted for us by Analysys Mason, the Annual Market Review 2019/20 (AMR) provides an overview of the phone-paid services market, including size, key trends and consumers’ experiences. Here are some of the insights from this year’s research.
More than half (52%) of UK adults used at least one phone-paid service last year.
Half of people report that convenience is the main reason for using phone-paid services, followed by price (46%) and impulse purchasing (45%).
Consumers spent more money on TV and radio engagement (£146.1 million) than any other category, closely followed by games (£146 million).
For more details, see the Annual Market Review 2019/20 in full.